A New Arc Lab

The brand layer for your AI

AI can generate anything. It just can't generate you. So it guesses, and the output drifts into slop. Archetype rebuilds your brand as files any AI can read, so everything your team makes feels unmistakably yours.

Order Agentic Brand What's an Agentic Brand?

Agentic

Brand

UI Components

Tokens

Colors

Typography

Hierarchy

Spacing

Templates

Icons

Assets

Live

The problem

AI is filling your brand
with slop

Your team generates decks, posts, screens, and copy with AI every day. Every generation drifts a little further from you. The model isn't wrong, it's just guessing. It has no real context on your brand, so what it ships is generic. Multiply that across a team, and your brand quietly dissolves.

The shift

We design world-class brands AI can build from

Archetype builds your brand as something a model can use. Assets, tokens, voice, rules, and examples, documented in files an AI can load and build from. Structured so the machine has full context and stays on brand without being told twice.

What you get

One ZIP, ready for any AI

Assets, HTML documentation, and structured files covering every element of the brand. Color, type, voice, components, and the reasoning behind each decision.

The Agentic BrandZIP

Verbal

Voice.md

Audience.md

Differentiation.md

Messaging.md

Positioning.md

Components

Buttons.html

Inputs.html

Badges.html

Cards.html

Toggle.html

22 components

Artifacts

web.html

product.html

Typography.html

Icons.html

Motion.html

17 artifacts

Foundations

Colors.css

Type.css

Shape.css

Views.html

Grid.html

Assets

Logo.svg

font-family.woff

team-photo.png

Social-banner.png

social-avatar.png

6 assets

agentic-brand.zip

Drop it into Claude, OpenAI, Lovable or any other AI,
and it generates with your exact components, rules, and voice.

Empower your team

Let everyone build, true to your brand

Your brand, in files an AI can read. So the whole team can generate real work, faster, and none of it becomes generic or off-brand.

Product managers

Marketing

Developers

Designers

ZIP

agentic-brand.zip

PrototypesProduct designWebsite pagesPitch deckSocial postsAdsPresentationsUI Components

Pricing

Fixed price. Shipped fast.

Your brand, in files an AI can read. So the whole team can generate real work, faster, and none of it becomes generic or off-brand.

Agentic Brand

2 week sprint

Existing brand

New brand

Your current brand, rebuilt as a structured, agentic brand. Voice, components, foundations, and assets, all in the ZIP.

Voice.md

Typography.html

Buttons.html

Grid.html

Motion.html

Logo.svg

Shape.css

Inputs.html

web.html

font-family.woff

Messaging.md

Cards.html

team-photo.png

€7,000

Order

Product Sprint

1-week sprint

For founders shipping AI-built products.

A focused product design pass on the surfaces people judge first. We scope the specifics together.

€4,000

Order

From a studio that has built leading tech brands

Archetype is a New Arc lab. We have spent years on brand and product design for software companies, from zero-to-one startups to some of the biggest companies in the Nordics.

Taste does not come out of a prompt. It comes from people who have done the work. We build the thing that lets your AI move fast and keep yours.

Lucas Holm

Founder

FAQs

Everything you need to know about how an Agentic Brand works, what's in the ZIP, and how your team puts it to use.

Your brand, rebuilt as structured files an AI can read — tokens, voice, components, rules, and examples. Instead of describing your brand in a prompt every time, you give the model real context once, and it builds on-brand by default.

On-brand by default, not by luck

Your brand, rebuilt as files any AI can read. Fixed price, shipped in two weeks, so everything your team generates stays unmistakably yours.

Order Agentic Brand Order Product Sprint

Fixed-price agentic design for

founders building with AI.

A service by New Arc.

New Arc ApS

lucas@newarc.io newarc.io